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WordPress Permalink Structures

By Darren On January 12, 2009 Under wordpress

One of the key components of WordPress is the permalink structure.  This defines how the URL to each of your posts will look in the browser window.  By default, WordPress adds something akin to ‘?id=12’ to the end of your main blog URL to indicate that you wish to show the post with the ID of #12.  This doesn’t look pretty and doesn’t aid your search engine optimisation (SEO) at all.

Within your WordPress settings in your administration panel, you are able to modify the permalink structure to better suit them to your blog.  A series of options are given to you that contain pre-built structures for you to use.  Personally, I ignore each and every one of these and opt to create my own custom structure.

permalink

The custom structure I use most often can be seen in the image above.

/%postname%

By using this permalink structure, you add the title of your post directly to the URL.  Any spaces in the posts title are replaced with hyphens and you are aiding your SEO efforts by adding these keywords to your URL.  Other bloggers use this exact same structure (Tyler Cruz, John Chow and Daniel Harrison) though they all append an extra forward-slash to the end to make it read

/%postname%/

I personally don’t feel that it makes a difference adding this forward-slash in there or not, but if you were to visit a URL on this blog with that structure the slash is automatically removed from the address.

Other items that can be added to your structure to consider have been listed below.  Other than adding your category before your post title, I cannot see any of these adding any extra benefit to either your users or your standings in the search engines.

%year%

%monthnum%

%day%

%hour%

%minute%

%second%

%postname%

%post_id%

%category%

%author%

If you have any preferences over your permalink structure, let me know.  I’d be interested in hearing people’s reasoning behind using structures other than those I have already mentioned.

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4 comments - add yours
Raja Kamil

January 12, 2009

I would like to share my preference, let see a permalink from a post of mine.

http://rajakamil.com/problogger-make-money-blog-how-to-check-page-rank-with-google-chrome-2009-01-13/

Explaination :
1. rajakamil.com = domain name
2. problogger = my targetted keyword
3. -make-money-blog-how-to-check-page-rank-with-google-chrome- = %postname%
4.2009-01-13 = %year% %monthnum% %day%

Do you notice, I include my targetted keyword in the permalink ?
I am not sure how effective it is. But, I do get some traffics from that keyword.

Another way to change your permalink at wordpress is using All In One SEO. Suitbale for non techy guy/gal.

Anyway, good post. This kind of post was really help me when I started my blog before.

Reply

Darren Reply:

@Raja Kamil, Thanks for your input Raja. I understand your point about adding the keyword and it isn’t something I have though about before.

It would be interested in finding out if anybody else has used this tactic effectively.

Reply

Dan @ PowerDosh.com

January 13, 2009

Raja,

That’s a smart idea. Any keywords in the URL are a good idea. I don’t think there’s such a preference on order compared to title tags, but I bet there is some benefit.

Dan @ PowerDosh.coms last blog post..Article Directories – A Dead Link Building Strategy?

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wahyudi

January 14, 2009

I also use the that structure. But, I add .php or .html, like this
/%postname%.php/ or /%postname%.html/
Some people say “that is more search engine friendly”

wahyudis last blog post..My new blog “Tutorial-Flash.com”

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