In just two days my Alexa Rank has dropped again, this time by 1,404,767 points.  This means that my site has overtaken just over 1.4million other websites in popularity.  Some people will say that Alexa rank doesn’t mean all that much, but I believe it is slowly becoming more accurate.

Alexa ranking is calculated by aggregating statistics of websites visited by people who have the Alexa toolbar installed on their systems.  The more of your visitors who have the toolbar installed, then the greater you will rank on the Alexa system.  It is thought that ‘webmaster-related’ websites are the ones who achieve higher ranks easier as they will be the ones interested in increasing their own ranks and will have the toolbar installed.

Services such as PayPerPost (not in use in this blog) rely on a blogs Alexa Ranking in order to determine how much a paid post would cost for an advertiser.  If you look at blogs with high authority within the community such as John Chow (Alexa Rank 29,534), Problogger (18,171) and Dosh Dosh (56,068), you can see that their Alexa rank is in-keeping with the popularity of their blogs and I am going to continue using it as a measure of this blogs popularity and continue to improve it in as many ways as possible.

I mentioned Dosh Dosh previously, and they have an amazing post which outlines many ways in which you can increase Alexa Rank.  I’m going to be following their tips this week and I will let you know which items I believe have worked for me.